If you’re like me, you’re trying to make your social media more ummmm social.
You know, where it’s actually fun again!
With all the algorithms and paid content and everything else to confuse us, social media can be kind of draining.
Especially when you aren’t getting the results you want.
Let’s talk about three easy ways you can make social media more social. And more fun!
- Get personal in your stories: I love the stories feature on Instagram and Facebook and I use them regularly. It’s a great way to show more of your life and really dig in with your audience. Be vulnerable. Talk about the bad and the good. Share struggles that your target audience can relate to. Ask for advice. In my opinion, this is one of the best ways for your audience to get to know the real you. The one that exists outside of staged photos and curated newsfeeds.
- Do more videos: I think videos are going to become even more popular on social media this year. I also think it’s a great way to get personal with your audience. There is no better way to feel like someone is talking to you than a video. I think live videos are extra good because you can interact real time. Just make sure you are talking on stuff that makes your audience want to comment.
- Interact, interact, interact: Do you make a post and then shut your Instagram app? Or maybe you’ve got it set to auto-post and you don’t know when it’s happening? STOP THAT! With the latest algorithm, it’s decided within the first 30 minutes whether to keep pushing your post out or let it get buried. The more interaction you have within that time, the better! Commit to posting and then sticking around for 10-20 minutes after to like and reply to comments. Since you’re trying to get comments to help, you need to be posting stuff that is relatable and elicits some response from your audience too.
Give these a try and see what you think!