Lindsay Teague Moreno

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Simplify Social Media With This 1 Trick

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Social media is intimidating for some people, but it’s necessary if you’re a business owner so let’s simplify it with one easy trick.

Now, this isn’t totally mind-blowing, but I think people are missing it and getting overwhelmed.

Ready?

Pick 1 or 2 platforms and focus on them exclusively instead of chasing after ALL the social media.

Easy, right?

Here comes the part that requires a little work.

You need to develop a solid strategy for whichever platform you pick. 

No more winging it. If you want to grow, it’s going to take consistency and in order to be consistent you need to plan.

Your plan might be different to suit the needs of your brand, but I suggest posting once a day at the most optimal time for best results.

Use your main feed to post the really meaty, valuable content and use your stories feed to post more candid stuff about you and your life. You can do several of these a day. I’ve read it’s good to do 15 minimum, up to 30 maximum, but I think it varies. Try it out and see what your audience reacts best to.

Here’s what I did:

At different points over the last couple of years I’ve put my focus completely on one platform at a time and it’s really paid off.

For a while it was Facebook. Particularly doing live videos.

I got a TON of engagement from those and it really helped to grow my following there.

After that I focused on Instagram exclusively and the same thing happened – my following grew.

The common thread here?

I was consistent, but I was also really focused on putting out valuable content. 

In return for the likes and follows and comments I gave my audience something they wanted.

Tips, advice, vulnerability and connection, free downloads, etc.

So, if you’re struggling, try focusing on just one or two platforms at a time. Plan your content and give the best value you can think of.

Growth won’t happen overnight, but I believe it won’t take long to see some movement if you keep at it.

XO,

 

 

3 Ways To Become A Better Leader

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Most leaders want to become better, but it’s hard to know where to start.

If you have a team under you, it’s your job to create a the type of culture you want for your business.

Your people will look to you to set the precedent and take cues from your actions.

If good communication matters, you need to communicate well.

If you want everyone moving toward the same vision, you need to show them the vision and get them to buy in.

If positivity is non-negotiable, it starts with you.

Working on yourself is the best place to start when it comes to growing as a leader.

Here are 3 ways you can go first and become a better leader:

  1. Be accountable for your actions. As a leader this is probably one of the most important things you can do. It’s really easy to celebrate the good things, but are you also owning the loses? A good leader takes responsibility for when the team fails and doesn’t play the blame game. Accept that your team functions as one and you’ll find them more motivated to reach the group’s goals.
  2. Listen, listen, listen. In a leadership position, it’s easy to talk, but what we really need to be doing is listening more. Hear what your people are saying (or aren’t saying) and use that to help where it’s needed.
  3. Step outside of your comfort zone. Show your people you are willing to take risks by trying new things. A good leaders recognizes they don’t know it all and is willing to learn from others. Even those on their team who haven’t been around the longest.

I believe leadership is a learned skill, but it takes intention and action to get there. Working on yourself is the best place to start.

XO,

How 1 Simple Decision Can Change Your Life

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“You’re always one decision away from a totally different life.” -Mark Batterson

If you don’t like how things are going for you right now, you need to make a decision and then take action.

It doesn’t matter what’s happened in your past.

It doesn’t matter how many times you’ve failed.

Or started over.

Or tried again.

It doesn’t matter how many times you wanted to quit.

At any moment you can decide to make a change. 

The path you are on right now does not have to be the path you stay on forever.

And don’t think it needs to be a big, huge decision either.

Don’t let yourself get caught up in making this harder than it has to be.

A little step forward is just that.

Little actions add up to big achievements. 

Today you can make the decision to:

  • Read a book instead of zoning out in front of the TV.
  • Start learning that new skill you’ve been meaning to get to.
  • Get back on your exercise plan.
  • Write down your goals and give them life.
  • Be more loving to the important people in your life.
  • Make an extra move in your business.

Get out there and make your one decision today and put into action.

XO,

 

 

 

My #1 Tip For Weekly Productivity

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Last year I made a weekly productivity pad to help me stay on track with my goals and never ending to-do list.

I tweaked it throughout the year and built it around what worked best for me, but also what I thought momtrepreneurs were needing in their business.

Enter the Business Owners Weekly Productivity Pad!

I partnered with With A Twist Boutique to have it printed in a pad and it turned out so good. We’ve already sold through a couple of runs and they just got another printing in.

You need this in your life. Besides the fact that it’s just cute and so fun to look at. Hello rainbow happiness!

It’s the one planner-type thing that I’ve been able to use consistently and see results from.

Ok, let’s go through the sections:

BLUE:

After you write the date take a minute to jot down how you want to make people feel this week.

I find this really important to do first and set the tone for what kind of value I’m going to provide.

Some things I’ve written down are:

  • “I want to make women feel capable.”
  • “I am going to make other moms feel worthy.”

Next you will choose the three most important things that you need to do this week.

Three might not seem like a lot, but trust me on this. If you try and do more you’re going to get overwhelmed.

GREEN: 

This section is all about your must-do action plan.

You can see that it nests under your three must-do list items.

Underneath each one you will write all the actions you need to do in order to get that big important to-do finished.

As you go through the week you can fill in the bubble to show you’ve completed a task.

For example if you one of your to-do list items is: “launch website” you would write down tasks like “buy domain, create brand sheet, etc.”

LIME:

You might be tempted to skip this, but don’t.

Write down your affirming statement and look at it often. Say it out loud. Let it guide you through the week.

Some examples:

  • “I am a capable, smart, and kind person.”
  • “I have the ability to handle whatever comes my way.”
  • “I am energetic and enthusiastic. Confidence is in my nature.”

YELLOW:

In this section there are 5 spots to write down your current gratitude list.

Do it all at once or write them throughout the week. It’s up to you.

I have found so much improvement in acknowledging and writing down my gratitudes regularly.

This is a must-do!

ORANGE:

Pick a quote that will help guide you this week and write it down.

Here are a few that I love:

  • “The most effective way to do it, is to do it.”
  • “Are you trying to help, or are you trying to sell?”
  • “A failure is an event, never a person.”

RED:

The weekly norm tracker section is where you keep track of all the normal things you need to do.

Think of these as smaller goals. Habits you are working on that will make your week great, but don’t necessarily fit in the big section above.

Write them down along with the benefit you’ll have from doing them all week.

Fill in the bubbles as you go along to keep yourself accountable.

Some stuff I’ve had on mine recently:

  • Get in bed before 11pm. Benefit: Easier to wake up.
  • Post on social media 2x. Benefit: Consistency.

PINK: 

Set a goal for how many notes and thoughtful gifts you want to send out to your customers this week.

Use the bubbles to track how many you’ve gotten done.

PURPLE:

At the end of the week you will fill out this section.

Make some notes about next week – things you need to do, what you want to improve, etc.

Write down a failure you had as well as the lesson you learned from it.

BOOM!

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Why You Need To Start Your Business Before You’re Ready

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Start before you’re ready. You’ve probably heard this before. Maybe it hasn’t sunk in yet so I’m going to say it again.

You need to start your business before you’re ready.

Most people don’t ever get to the start and I find that so, so, so sad!

Now, I know this sounds really scary. Especially if you’ve never owned a business before and maybe don’t even have corporate America experience.

Hear me out though. I’ve put together a few reasons why this is the best advice you’ll get for your business.

You can research and study all day long, but you need to go through actions to get experience.

Of course I’m not saying just jump into something blind. You need to know your product or service and a little bit about how to start a business. But, I can promise you that the additional research you’ve convinced yourself to do is just stalling.

It doesn’t matter how much you know, you’re going to screw some stuff up. Everyone does.

Which brings me to my next point.

Learning from your own mistakes is necessary.

You have to make mistakes and allow them to be your own business lessons. I think it’s great to learn things from other’s mistakes and avoid obvious traps, but remember what I said above about experience? You need your own.

You don’t need a ton to get started.

Here’s what you need just to get that start – a plan, a little money, some time and a lot of passion.

The rest is subjective. You can choose to jump all in or go slowly. It doesn’t matter.

JUST START.

There’s always going to be something in your business that you need to improve.

That’s a hard truth so you need to accept it and get over it fast.

You might not like your first website or logo and for sure you have stuff to learn, but that’s ok.

Think of your business as never being finished and always evolving.

The bottom line is, people who are successful don’t worry about knowing everything before they start.

They always start before they are ready. Always.

And so should you!

XO,

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The Unicorn Craze Has Hit the Moreno House Hard

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You guys, I have to share the presents we got for the girls for Valentine’s Day this year because OH MY GOSH.

My kids are obsessed with unicorns…like any self-respecting 5-10 year old should be.

They are reading a book series called Unicorn School and I had to sit through the My Little Pony movie more than once and am a little ashamed to know the names of these creatures. “They’re only little once,” I just keep reminding myself as I fight to keep yet another Beanie Boo unicorn out of their rooms. So when I saw these blankets it was a yes for me.

I wish I would have recorded the reactions of Boston, Teagan & Kennedy when I pulled this little bit of magic out of the box.

 

A unicorn blanket? Are you kidding me? How can you not?

 

They think they are unicorns. And guys, to be honest, they’re not pretending as much as they used to so it has been pretty fun to watch.

Michael and I are going to be out of town on Valentine’s Day for some work, so we celebrated early with these little gifts for all 3 girls (also I’m trying to cut back on stuffed animals and candy…oy). This could not have been a bigger hit. They’re sleeping in/with this thing every night since they opened it up.

This product right here is why we need more female entrepreneurs to make awesome stuff. Machine washable? CHECK. Not going to fall apart in 3 seconds? CHECK. Colors my kids are going to want? CHECK. Totally unique. I’m so happy to support a fellow momtrepreneur in her business idea because her target market could not be bigger fans. So cute, Kate! The Morenos are fans.

If you guys have littles that dream unicorn dreams, you have to check out Born to Unicorn on Amazon. Also, Prime shipping on these bad boys because Jesus loves you.

Happy Valentine’s Day, Y’all!

XOXO,