Let’s talk about engaging with your target audience. Are you talking to your customer or just spamming them with your product?
Customer loyalty is important, but you won’t get it without engaging your customer and potential new buyers.
I think most people avoid interaction on social media because they think it takes up a lot of time.
Guess what? You can authentically engage with your target audience on a wider scale without spending hours every day.
Here are 5 ways to engage with your target audience:
- Share the story of YOU: You can do this in a series of posts, but it also works great on Instagram Stories. And it doesn’t always have to be about your past, or what drives you, although those are good to write about. People love seeing an inside look of your life. Share the behind the scenes stuff, the messy and the good, the personal, the weird, etc. Let them see you face-to-face so it’s like you’re having a conversation.
- Get on those LIVE FB or IG videos: I know this is intimidating for a lot of people, but I get the most interaction when I go live. People love engaging that way. You can pick something to talk about, teach them how to do something you’re good at, let people ask you questions, etc.
- Give something away: This is a great way to get more followers or direct them to follow you on another social media platform or build your email list. Give away one of your products, or a service you offer, or one of your favorite things. Just keep it simple and use it to build your business in some way!
BOOM! 3 easy things you can do to reach and interact with a lot of people at the same time.
Of course, it’s still important to interact individually where you can and do things like responding to comments. With these tips you can also reach a wide audience.
XO,
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