For most people with a product or service to sell, promotion isn’t hard. You know the product inside and out, and can talk about it until you’re blue in the face.
But.
Something is missing.
You’re not closing as many sales as you should be, even though you’re putting in a lot of time.
Instead of focusing on promoting your product, try this mindset shift to close more sales.
Solution selling.
Solution selling is a method where you focus on solving your customer’s problem and offer the product or service that is right for them.
Every time a potential customer sees a post about your product, they immediately ask themselves “what can this product or service do for me?”
The truth is, they don’t care how much you know about it or how great you think it is. They only care about themselves.
It’s nothing personal. We all think that way.
Next time you’re getting ready to post about your product, take a minute to think of how you can offer it as a solution to a problem.
What is your target market wanting?
How can you help them solve their problems?
Where is the value for your customer?
Answer these questions first and you’ll be one step closer to closing more sales. BOOM!
XO,
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